Friday, July 11, 2008

Industry Leaders to Provide Backyard Makeover

BUSINESS WIRE--Belgard, a leading U.S. producer of concrete block and hardscape products, will launch a national sweepstakes on August 10 entitled “Invite the Unexpected,” coinciding with its advertising campaign to provide a professional, one-of-a-kind backyard makeover for the sweepstakes winner. Joining forces with Belgard are KitchenAid, Bevolo Gas and Electric Lights, and Oldcastle Surfaces.

The winner will have a landscape architect visit his or her home to develop a custom backyard design. Belgard and Oldcastle Surfaces will then provide paver and retaining wall products to begin construction on the hardscape portion of the design, such as water features, bars and/or countertops. Kitchen Aid will provide a built in grill package, refrigerator and preparation unit with an outdoor sink. Bevolo Gas and Electric Lights will provide outdoor fixtures and lighting.

To enter the sweepstakes, fill out a registration form, which will be available at beginning August 10. Additional details and the official rules are also located on the website.

“With the National Association of Home Builders (NAHB) predicting the demand for luxurious outdoor environments to rise over the next 10 years, we wanted to show customers a charming upgrade that adds beauty and value to their home,” said Ken O’Neill, Vice President of Belgard. “In support of Belgard’s commitment to providing beautiful hardscape products for home and business owners nationwide, we wanted to team up with the industries’ best products to provide our customers this ultimate luxury.”

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