Friday, February 13, 2009

Backyard Botanical™ to Launch Exciting Makeover Sweepstakes on Popular Television Show "The Balancing Act"

(BUSINESS WIRE)--Backyard Botanical™ is giving away six exceptional outdoor products as part of its Makeover Sweepstakes which will kick-off during its appearance on "The Balancing Act" on February 16th. After filling out the entry form at www.balancingact.com or www.backyardbotanical.com, one lucky winner will be selected in April to receive the Backyard Botanical™ Sky Fort Play Set with Clubhouse, Monkey Bars & Slide, Cedar Play House, Backyard Botanical™ Oasis Gardening System, outdoor picnic table and a deluxe Cedar Doghouse. All of these delightful additions to the backyard are offered by Leisure Time Products™.

The sweepstakes is the latest element of Backyard Botanical's national marketing campaign which will include multiple television appearances on the educational television shows "Designing Spaces" and "Kitchen Spaces," produced by O2 Media's subsidiary Quorum Productions as well as "The Balancing Act," which is produced by its subsidiary BrandStar Entertainment. Production is also underway for short and long form direct response spots which are created by O2 Media's subsidiary DR Marketing Group. The shows will air nationally on Lifetime, TLC, the WE network and more.

"This is an ideal time to launch the sweepstakes, as the weather is improving and homeowners are looking for ways to enhance their yards and outdoor living experiences," says Devon Cohen, Chief Marketing Officer of O2 Media. ""The Balancing Act" is an ideal venue for this portion of the campaign as the show's demographic coincides with parents, gardeners and homeowners who are looking for high-quality outdoor products."

"We find it appropriate that the sweepstakes is launching this month and that the winner will be chosen and announced on April 22nd, which is Earth Day," said Ron Scripsick, CEO of Backyard Leisure. "Our commitment to enjoying the outdoors with products made of cedar, which blend in with the beauty of nature."

To enter, and view the full Sweepstakes rules and prize details, visit www.balancingact.com or www.backyardbotanical.com.

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